Today’s Stream: @SMBYYC Presents..

The Digital Athlete: Social Media and Sports presented by Dynamic Sports Media

In the new digital landscape of communications many athletes, coaches and teams want to capitalize on possibilities and develop their brands for success. Sports fans consume brands and sports in a whole new way with unlimited and measurable rewards. Anyone involved in the sports industry needs to learn how to develop and curate a communications and media strategy to deal with the complexities of changing technologies. We’ll show you why athletes need to create a brand and get involved in social media as part of an integrated communications strategy.

Jan Hudec will be speaking about his personal experience with branding and social media, followed by a SMBYYC first: A scavenger hunt in Canada’s Sports Hall of Fame featuring prizes from our fabulous sponsors!

About the Guest Speakers:

Janet Doyle

Janet Doyle holds a BA in Kinesiology and Law & Society from York University and a Diploma in Business Management from Humber College. Her professional experience includes roles at Maple Leaf Sports & Entertainment hosting NBA, NHL, NLL, and MLS events including the FIFA U20 World Cup. She has managed social media campaigns for Redpath Sugar, Help Conquer Cancer, and the Lake Louise Ski Area.  Currently she is a freelance marketer specializing in corporate partnerships and engagement with an interest in sponsorship activation and athlete branding.


Cara Azevedo

Cara Azevedo has had some extraordinary opportunities to research, design and implement everything from new technologies to new business models over the last couple of decades. Each time, she has engaged fully and enjoyed the privilege of watching her imagination, innovation and integration positively impact the projects she manages. For the past 20 years, she has been continuously involved with media at various levels – working with and creating companies such as Visionworks, 3DB and OnLineLiveTV. Cara was recently nominated for the Canadian WebBlog Awards in the areas of Pop Culture and Entertainment among other categories for her success as a writer. Currently, Cara is the lead strategist at Carazcom. Some of Cara’s most recent projects include Media Management with the National Film Board of Canada, Guest Speaker at Edmonton International Film Fest and is currently managing a Political Campaign.



Together, Janet and Cara operate Dynamic Sports Media (DSM) a leader in Media Relations, Communications and Sponsorship in the Canadian sports industry. They offer Athlete Branding, Sponsorship Activation Strategy, and Communications Seminars for athletes, teams and coaches.


Jan Hudec

Jan Hudec is a professional ski racer with Alpine Canada and 2010 Olympian. Committed to skiing, Canada and his team, in 2011 Jan was in the humble position of having to ask for help to continue his racing career. His community rallied around him and after raising the funds necessary to continue racing, he went on to lead his team in points and World Ranking in two disciplines. In 2012 Jan founded the pandaHAUS with a vision to support fellow athletes and “change the way we succeed”.



Tao of Sports on SBEN is now LIVE!

We are pleased to announce that SBEN will now be bringing you weekly podcasts from The Tao of Sports!

Sports Industry veteran Troy Kirby interviews the team behind the teams; those who work in the sports industry but rarely are seen by the media. Examined in this podcast are current and long-standing industry topics such as ticket sales, third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.

You can follow Troy on Twitter at @SportsTao, check out the Facebook page, connect on LinkedIn, and check out the website!

Channel link on SBEN will be Make sure to tune in!

Remembering Mark H. McCormack

MHM_for_webIn 1960, Mark H. McCormack made a handshake deal with Palmer, whom he knew from college days when Mr. McCormack played for William and Mary and Palmer played for Wake Forest.

Business Age said in 1994: ”McCormack invented the sports business. It was he who first realized that, within the golden triangle of sport, sponsorship and television, lay vast wealth, just waiting to be tapped.” It said that ”without his ruthlessness and marketing skills,” his clients ”would be a great deal poorer.”

Mr. McCormack was the sole owner, chairman and chief executive of IMG, formerly International Management Group, which represents athletes and sponsors and owns tournaments. Its broadcast division is the largest producer of televised sports programming, other than the networks, and the largest seller of sports television rights.

Before Mr. McCormack, athletes who made appearances and television commercials were customarily rewarded with watches or supplies of products or small amounts of money. Starting with the golfer Arnold Palmer, Mr. McCormack changed that. Mr. McCormack helped Palmer become golf’s first television celebrity athlete, maximizing his natural charisma and popularity. Palmer, his first full-time client, saw his annual income of $50,000 rise to $500,000 within three years and eventually to more than $10 million.

McCormack revolutionized the sporting world by establishing athlete representation as a distinct business discipline and by demonstrating the value of sports as a cost-effective marketing tool. This system has given economic health to the players and tennis institutions and the IMG’s licensing agency, the largest in the world, its literary agency, and its affiliation with recreational amenities and world-class destination venues have further contributed to the sport. McCormack shaped the way all sports are marketed around the world.  He was first in the marketplace and his influence on the world of sports, particularly his ability to combine athlete representation and television broadcasting, will forever be a standard within the tennis industry.

After Palmer, golfers Gary Player and Jack Nicklaus were signed. McCormack now had the three biggest names in golf and developed target marketing programs and promotions around them. He then turned to tennis, signing tennis’ Grand Slam Champion Rod “The Rocket” Laver in 1968, and eventually expanded into other sports. Today, IMG has grown to be a major player in all sports markets.

McCormack himself took an intensely personal interest in many of the athletes. Besides lasting friendships with Palmer, Killy, and hundreds of others, McCormack later in his career became a father figure to other athletes, including tennis star Monica Seles.

McCormack was noted as one of the most powerful men in sports.McCormack was voted “Most Powerful Man in Tennis” by Tennis Magazine, “Most Powerful Man in Golf ” by Golf Digest, and in 1990, Sports Illustrated called him “The Most Powerful Man in Sport”.

In July 2006 he was selected for induction into the World Golf Hall of Fame in the lifetime achievement category, and he was officially inducted in October 2006. Arnold Palmer accepted the induction on McCormack’s behalf.

In November 2010, The Isenberg School of Management at the University of Massachusetts Amherst announced that the vast archival collection of Mark H. McCormack, creator of the sport management and marketing industry, will be housed at the university, providing an unprecedented opportunity for research and education in the field.

The extraordinary McCormack Collection gift comprises McCormack’s writings, photographs and client-related memorabilia, dating to 1960 when a handshake with legendary golfer Arnold Palmer launched what would become IMG International, the world’s largest sport management firm. The collection spans McCormack’s lifetime (1930-2003) and totals approximately 10,000 boxes, or 16,000 linear feet of material. In conjunction with Isenberg’s Department of Sport Management, the university’s W.E.B. Du Bois Library has embarked on a comprehensive assessment of the collection and will digitize much of it, making it available to researchers and students worldwide through a special website.

It was McCormack’s vision of connecting the sports industry to the classroom that brought his middle son, Todd McCormack, to create the Sports Business Education Network (SBEN) last fall. This non-profit organization has been set up for students and young professionals looking to learn from the industry’s top executives. Also helping to expand the presence of student and professional organizations alike, SBEN is a tool like no other.

On this 10th anniversary of his passing, we remember the founder of the sport industry, Mark H. McCormack, with a 20 year old speech at Oxford University as seen on SBEN.

*information taken from the Isenberg School of Management website and 2003 NY Times Obituary

Celebrating With @WISEBOS

Women in Sports and Events (WISE) Boston is celebrating their 3rd anniversary at the Budweiser Legends Club at the TD Garden. Featured speakers are Amy Latimer and Jessica Gelman, moderated by Kelly Malone.

WISE Boston will also be holding a raffle to raise money for The One Fund to support victims of the Marathon attack.

Items being raffled include:
A Boston Bruins puck autographed by Patrice Bergeron
An autographed photo of Patrice Bergeron
An autographed photo of BU & Olympic hockey great Mike Eruzione
An autographed photo of Olympic skater Michelle Kwan

Again, all money raised from the raffle will go to The One Fund! Please donate to The One Fund to support victims of the Boston Marathon!

For those not in the Boston area, follow the conversation on Twitter using #WISEBosChat and watch via Livestream at

Amy Latimer
President, TD Garden

Amy Latimer TD Garden

In September 2012, Amy Latimer was promoted to President of the TD Garden. As President, Latimer is responsible for all day-to-day operating functions of the arena, one of the most active, highly regarded and successful sports and entertainment venues in North America. For six seasons as Senior Vice President of Sales & Marketing, Latimer was responsible for developing and leading all sales and marketing strategies for the Boston Bruins and TD Garden. Latimer was part of the inaugural executive team at the TD Garden and started as the Director of Marketing in 1995. A recognized leader in the sports & Arena industry, she was named one of Sports Business Journal’s ‘Game Changers’ in 2011.

Jessica Gelman
Vice President of Customer Marketing & Strategy, Kraft Sports Group

Jess Gelman Head ShotJessica Gelman is The Kraft Sports Group’s Vice President of Customer Marketing & Strategy. In this capacity she serves as a key strategic and operational advisor to the Executive Management Team of the New England Patriots, New England Revolution, Gillette Stadium, and Patriot Place. Gelman is also the co-founder and co-chair the MIT Analytical Sports Business Conference. As the first analytics sports conference, it has become a preeminent “must-attend” event featuring many prominent speakers across all facets of sports, including senior executives from media outlets, Fortune 100 companies and teams/league offices. She was named one of Sports Business Journal’s “Game Changers” for 2012.

Kelly Malone
Public Address Announcer, Boston Bruins

Kelly M Head ShotA life long hockey fan, Kelly Malone is currently in her eighth season as Public Address Announcer with the Boston Bruins.  She graduated from the University of New Hampshire and began working in radio full-time as the side-kick to “Lander in the Morning” on MIX 98-5 in the Summer of 2001.  She lends her voice to all Subaru of New England radio and TV ads as their spokesperson. She is the host of “What’s in Store” on WBZ-TV and myTV/38 and can be heard from time-to-time filling-in on MIX 104.1 with Gregg Daniels.







Panel Line Up for @SportsLawForum

The 17th Annual Fordham Sports Law Symposium is happening NOW! Tune in LIVE:

9:30 – 11:10AM ET
IP Face Off:  Athletes, Sponsors, and the Right of Publicity

As a result of increased exposure on television and the Internet, athletes have become some of the most marketable people in the world.  Unfortunately, the marriage of athletics and marketing has not been without incident.  Before the start of the 2012 London Olympics, there was a public outcry regarding IOC Rule 40, which prevents athletes from appearing in advertisements for, or even mentioning, non-Olympic sponsors during the Games.  Professional athletes have repeatedly challenged the licensing of their names and likeness by their leagues, while others have called for a narrower merchandising right for athletes to protect fans’ interests.  The purchase of media rights by sports marketing agencies has become controversial, as UEFA drew criticism this year for selling its multimedia, sponsorship, and licensing rights to CAA. The practice of ambush marketing has also raised concerns, as companies use popular sporting events to advertise their products without being official sponsors.  This panel will discuss publicity rights, branding, marketing and advertising, and other intellectual property issues involved in the business of sports.


Anthony Dreyer, Partner, Skadden, Arps, Slate, Meeagher & Flom LLP & Affliliates


Jared Bartie, Counsel, Arent Fox

Mark Conrad, Director of the Sports Business Specialization, Associate Professor, Fordham University Gabelli School of Business

Jennifer Keene, Senior Director of Personality & Property Marketing, Octagon

Arther McAfee, III, Staff Counsel, NFL Players Association

11:20 – 12:15PM ET
Keynote Speaker
Ken Hershman, President, HBO Sports

1:15 – 2:55PM ET
House Rules: Congressional Regulation in the World of Sports

Congress has addressed a number of issues in sports, including performance enhancing drug use, the BCS vs. Playoff debate in college football, Major League Baseball’s antitrust exemption, and the relationships between agents and college athletes.  However, there are no established criteria for how and to what capacity Congress should intervene in amateur and professional athletics.   While leagues engage in limited internal governance, the shortcomings of that regulation have become evident through issues like the New Orleans Saints bounty controversy.  Is congressional regulation necessary for efficient governance in sport, or is it only the result of deficient internal governance by professional and amateur sports organizations?   Who should have the final say when referees are caught fixing games, or coaches are caught spying on opponents?  This panel will discuss Congress’s role in sports and the tension that exists between external regulation and internal governance, and will explore the risks and benefits of an increasingly regulated athletic marketplace.


Marc Edelman, Associate Professor of Law, Barry University – Dwayne O. Andreas School of Law


Chris Deubert, Associate, Peter R. Ginsberg, Law, LLC

Raphael Prober, Partner, Akin Gump Strauss Hauer & Feld LLP

John VukeljPartner, DLA Piper

3:05 – 4:45PM ET
Rules Beyond the Game: Morality Clauses and Ethical Issues in Sports Contracting

When athletes enter into contracts with teams and sponsors, the primary concerns are performance and monetary compensation.  Within the four corners of a sports contract, however, ethical issues abound, and have a substantial legal impact.  Questions of ethics arise when players like Brett Favre and Brandon Roy retire while under contract with one team, only to return and sign a contract with another.  Morality clauses have also become controversial: when sponsors sign athletes to endorsement deals, what conduct can they proscribe?  Few would protest sponsors like Nike and Trek dropping Lance Armstrong when he ceased contesting the doping allegations against him, but could a sponsor terminate an athlete’s contract for criticizing the company?  For being accused of a crime, even if the charges are dropped?  For public scandal relating to marital infidelity, as was the case with Tiger Woods?  In college athletics, similar concerns are at play despite the lack of actual contracts: is it just for a university to kick an athlete off of a team for a non-criminal violation of an honor code rule, like a prohibition on caffeine?  The scope and power of morality clauses has yet to be clearly determined, and millions of dollars hang in the balance.  This panel will discuss morality clauses and additional issues involved in the interaction of ethics and law in the realm of sports.

Joseph Gordon Hylton, Professor of Law, Marquette University School of Law

Christopher R. Chase, Counsel, Frankfurt Kurnit Klein & Selz PC

Christopher Conniff, Partner, Ropes & Gray LLP

Cari Stern, Associate, Cahpman and Cutler LLP

Scott Rosner, Practice Assistant Professor of Legal Studies and Business Ethics, Wharton University of Pennsylvania

.@CSRIConference Begins Today!

From the 2013 CSRI Conference Program:

“In the fall of 2007, the College Sport Research Institute (CSRI) was formed – the result of scholars dedicated to exploring and critically analyzing college sport issues. In the spring of 2008 faculty and students from across the United States convened at the University of Memphis for the inaugural CSRI Conference on College Sport. Five year’s later we want to welcome you to the 6th Annual CSRI Conference on College Sport. As they have for the past five years, first-year graduate Sport Administration students at The University of North Carolina at Chapel Hill, as well as CSRI staff and interns have once again planned an outstanding conference, maintaining the same high standards conference attendees have come to expect. The quality of the program is a direct reflection of their hard work. In addition, the UNC Sport Administration, and Department of Exercise and Sport Science faculty and staff has been incredibly supportive of this year’s conference.”

Richard M. Southall
Director, College Sport Research Institute

Mark S. Nagel
Associate Director, College Sport Research Institute 

We will be streaming the two Keynote Addresses given by Bill Curry (@CoachBillCurry) and Paul Finebaum (@Finebaum) and three panels.

Panel #1

USE Your Head: A Critical Analysis of Head Trauma in College Athletics – #USEYOURHEAD

  • Mr. Ramogi Huma – President, National Collegiate Players Association (NCPA)
  • Mr. Mark Kelso – Former NFL Player; Current High School Administrator
  • Dr. Jason Mihalik – Assistant Professor of Exercise and Sports Science, UNC-CH
  • Ms. Zoya Johnson – Former Gymnast, Current Student Assistant Coach, UNC-CH
  • Moderator: Mr. Dwayne Ballen
Panel #2
Game Over? O’Bannon V. NCAA and the Future of College Athletics – #GAMEOVER

  • Mr. Bobby Frasor – Former UNC-CH Men’s Basketball player; Director of Basketball Operations, University of Alabama–Birmingham
  • Dr. Emmett Gill – Assistant Professor Department of Social Work, North Carolina Central University; Director, Student-Athlete Human Rights Project
  • Prof. Michael McCann – Professor of Law and Director of Sports and Entertainment Law Institute at University of New Hampshire School of Law; Legal Analyst & Writer, Sports Illustrated/
  • Mr. Harvey Perlman – Chancellor, University of Nebraska-Lincoln: Chair, BCS Presidential Oversight Committee
  • Moderator: Mr. Dwayne Ballen

Panel #3

The “Grand Experiment” Revisited: Balancing Academics and Athletic – #GRANDEXPERIMENT
  • Mr. Rashad Baker – Former NFL player; current UNC-CH undergraduate student
  • Mr. Bart Byrd – Associate Athletic Director for Student-Athlete Services, Baylor University; President, National Association of Academic Advisors for Athletics (N4A)
  • Dr. Gerald Gurney – Assistant Professor of Adult and Higher Education, University of Oklahoma
  • Ms. Amy Perko – Executive Director, Knight Commission on Intercollegiate Athletics
  • Mr. Nick Sproull – Assistant Director of High School Review, NCAA Eligibility Center
  • Moderator: Mr. Dwayne Ballen

Follow along on Twitter with @CSRIConference & #CSRI

For all conference information, panelist Twitter handles, and time slots please check the Conference Program.

Big Day Today! @WISE_SU @McCormackUMass

Today is a big day for SBEN! At 2PM ET Women in Sports and Events (WISE) Syracuse University has their annual symposium, A Word to the Wise: Testing the Limits. At 6pm ET the Mark H. McCormack Department of Sport Management at the University of Massachusetts Amherst is featuring Brian Burke, this year’s Executive-in-Residence program guest.

About A Word to the WISE: Testing the Limits

Eight of the sport event industry’s leading executives and visionaries will offer valuable first-hand perspectives during the Syracuse University chapter of Women in Sports and Events’ (WISE) second annual symposium. The symposium will be of interest to those considering a career within the sport industry, with a particular focus that will inform students about how to prepare for the changing landscape of the sport event industry.

While interest in traditional sport events continues to grow, there has been a new wave of these events that has taken the sport industry into a new sector. This changing landscape has raised significant questions as to how it will impact the future of sport events. Included in this discussion will be topics such as digital marketing, global growth, event venue operations, risk management, social media, and the crossover of traditional entertainment with the new wave of sport events. SU alumnus Dennis Deninger, professor of practice in the Falk College’s Department of Sport Management and director of the Newhouse Sports Communications graduate program, will moderate the panel discussion that will include :

  • Joe De Sena, chief executive officer, Spartan Race
  • Patti Kleinman-Fallick, SU alumna, director of broadcast operations, MLB Network
  • Shana Gritsavage, director of global events, Under Armour
  • Amy Hobbs, SU alumna, development director, National Wheelchair Basketball Assoc.
  • Laurie Orlando, SU alumna, senior vice president, talent development & planning, ESPN
  • Deane Swanson, director of content, ESPN Global X Games;
  • Circe Wallace, senior vice president, Wasserman Media Group
  • Mary Wittenberg, chief executive officer, New York Road Runners

Information can also be found via Twitter, @WISE_SU, and Facebook. The official hashtag for the event is #WISESU. Make sure to tune in:

About the Sport Innovator’s Lecture Given by Brian Burke

The Mark H. McCormack Executive-in-Residence program moves beyond the traditional design of an academic speaker series as high-profile sports industry innovators are immersed in campus life at UMass Amherst for several days, sharing their extensive industry knowledge and building lasting relationships with students and faculty. As one of the highlights of the program, Burke will deliver the Sport Innovators Keynote Address “The Current Landscape of Labor Relations in Professional Sports.” The lecture is open to all members of the Five College Community and will take place at Mahar Auditorium on the UMass Amherst campus on Tuesday, April 9th at 6 p.m.

“We are thrilled to have Brian Burke as our Executive-in-Residence,” said Lisa Masteralexis, sport management department head. “Brian boasts comprehensive experience throughout professional and international hockey having served as a GM of four NHL organizations, the GM of 2010 U.S. Olympic Hockey Team, an executive in the NHL league office, and working as a player agent. Brian is also a champion of equality and a strong voice against homophobia in sports. We are looking forward to having Brian share his wisdom, advice and career experiences at the pinnacle of hockey with our students, faculty and University community.”

“I am honored to be named the McCormack Executive-in-Residence,” said Burke. “Mark McCormack was an industry pioneer and an innovator in our business. I look forward to my campus visit and having the opportunity to interact with the faculty and students at the McCormack Department at Isenberg and share my industry experiences, knowledge and perspective.”

The official event hashtag is #BurkeEIRUMass. Make sure to follow @McCormackUMass on Twitter for updates!