Sports Social TV Applications #SocialTV

Sports Social TV Applications – See Case Studies from the Hot and Engaging Technology Solution Providers

Moderator and Session Keynote: Jeffrey Pollack, Machete Development


Viggle – Kevin Arrix, CRO

OneTwoSee – Jason Angelides, Co-Founder

Shazam – David Cohn, VP Media Partnerships

Omnigon Communications – David Nugent, Partner, Business Development & Client Management – Fabrizio Capobianco, CEO

*bios can be found in digital brochure


Today’s Stream: @SMBYYC Presents..

The Digital Athlete: Social Media and Sports presented by Dynamic Sports Media

In the new digital landscape of communications many athletes, coaches and teams want to capitalize on possibilities and develop their brands for success. Sports fans consume brands and sports in a whole new way with unlimited and measurable rewards. Anyone involved in the sports industry needs to learn how to develop and curate a communications and media strategy to deal with the complexities of changing technologies. We’ll show you why athletes need to create a brand and get involved in social media as part of an integrated communications strategy.

Jan Hudec will be speaking about his personal experience with branding and social media, followed by a SMBYYC first: A scavenger hunt in Canada’s Sports Hall of Fame featuring prizes from our fabulous sponsors!

About the Guest Speakers:

Janet Doyle

Janet Doyle holds a BA in Kinesiology and Law & Society from York University and a Diploma in Business Management from Humber College. Her professional experience includes roles at Maple Leaf Sports & Entertainment hosting NBA, NHL, NLL, and MLS events including the FIFA U20 World Cup. She has managed social media campaigns for Redpath Sugar, Help Conquer Cancer, and the Lake Louise Ski Area.  Currently she is a freelance marketer specializing in corporate partnerships and engagement with an interest in sponsorship activation and athlete branding.


Cara Azevedo

Cara Azevedo has had some extraordinary opportunities to research, design and implement everything from new technologies to new business models over the last couple of decades. Each time, she has engaged fully and enjoyed the privilege of watching her imagination, innovation and integration positively impact the projects she manages. For the past 20 years, she has been continuously involved with media at various levels – working with and creating companies such as Visionworks, 3DB and OnLineLiveTV. Cara was recently nominated for the Canadian WebBlog Awards in the areas of Pop Culture and Entertainment among other categories for her success as a writer. Currently, Cara is the lead strategist at Carazcom. Some of Cara’s most recent projects include Media Management with the National Film Board of Canada, Guest Speaker at Edmonton International Film Fest and is currently managing a Political Campaign.



Together, Janet and Cara operate Dynamic Sports Media (DSM) a leader in Media Relations, Communications and Sponsorship in the Canadian sports industry. They offer Athlete Branding, Sponsorship Activation Strategy, and Communications Seminars for athletes, teams and coaches.


Jan Hudec

Jan Hudec is a professional ski racer with Alpine Canada and 2010 Olympian. Committed to skiing, Canada and his team, in 2011 Jan was in the humble position of having to ask for help to continue his racing career. His community rallied around him and after raising the funds necessary to continue racing, he went on to lead his team in points and World Ranking in two disciplines. In 2012 Jan founded the pandaHAUS with a vision to support fellow athletes and “change the way we succeed”.


@IllinoisSBA Inaugural Guest Speaker Event

The Sports Business Association at the University of Illinois is an undergraduate student organization providing members educational and networking opportunities within the wide world of sports. The mission of the SBA is to offer students at Illinois with an interest in pursuing a career in sports, with opportunities to expand their personal and professional competences within the sports industry through insightful guest speakers, workshops, and professional conferences.

Being founded in February 2013, this is the inaugural guest speaker event for the UIUC SBA. Keynote speakers for this event consist of a panel of three esteemed professionals within the University of Illinois athletic department. Tune in TONIGHT at 7 pm ET on

Jason Lener
Executive Senior Associate Athletics Director
Jason Lener was named executive senior associate athletics director in December 2011. Lener served as deputy athletic director at Miami University from 2006-11, where he led the athletic department senior management team and managed daily operations for the department. He also served as the sport administrator for football and men’s basketball, and was the principal liaison with Miami’s budget and finance office, general counsel’s office, human resources, information technology, the NCAA and the Mid-American Conference.  A native of Hermitage, Pa., Lener earned his bachelor’s degree from Westminster College (New Wilmington, Pa.) in 1993, where he was a three-year letterwinner as a quarterback in the Titan football program from 1990-92. He went on to earn his MBA from Robert Morris University in 1996 with an emphasis in sports administration while he was a graduate assistant with the football program.  Lener began his administrative career as assistant director of ticket operations at Pittsburgh in 1996 before being named director of ticket operations from 1997-99. In 1999, he was named the director of finance at Pittsburgh and he was promoted to assistant athletic director for business, finance and personnel. He accepted his current position at Miami in 2006.  Jason and his wife, Jodi, have three children, McKinley (11), Callan (9) and Cole (9).
Paul Kowalczyk
Senior Associate Athletic Director
Paul Kowalczyk (kuh-WALL-check) joined the Fighting Illini administrative staff as senior associate athletics director in August 2012.  Kowalczyk served as athletics director at Colorado State from 2006-2011 following his stint as AD at Southern Illinois from 2000-2006. During his time at SIU, the Salukis won 15 conference championships in seven sport programs.  He spent time at Northwestern as the business manager and associate athletic director/external affairs from 1991-2000 and was assistant athletic director for business operations at Kansas State from 1988-91. Kowalczyk also gained experience at Portland State as the athletic business manager from 1987 to 1988, at Youngstown State University in the marketing department and at Kent State in the development office.  A native of Warren, Ohio, Kowalczyk earned his bachelor’s degree in accounting at Kent State in 1980 and his master’s degree in sports administration at Kent State in 1986. He was named the Athletics Director of the Year, 1-AA Central Region, by NADCA in 2006 and received the General Robert R. Neyland Outstanding Athletic Director Award in 2004. He was the NCAA Leadership Council Representative for the Mountain West Conference from 2008-11 and served as the AD Chair for the Mountain West in 2011.  Kowalczyk is married to Peg Lynch Kowalczyk.
Holly Stalcup
Director of Event Management
Holly Stalcup was named the University of Illinois Director of Event Management in July of 2011. She is responsible for directing all aspects of game day operations for the Division of Intercollegiate Athletics as well as external events while also overseeing the scheduling of all Illinois’ Division of Intercollegiate Athletics facilities.  Stalcup began her career at the University of Illinois in August of 2003 as a graduate assistant in the Athletic Ticket Office. In July of 2004 she was hired as the Event Coordinator for the DIA and was promoted to Assistant Director of Event Management in 2010.  During her tenure at the University of Illinois, Stalcup has been very influential in the planning of numerous NCAA, Big Ten, IHSA and ITA Championships. Stalcup has also been involved in bowl preparations for Illinois Football.  A native of Springfield, Ill., Stalcup earned her bachelor’s degree in Kinesiology with an emphasis in Athletic Training in 2003 from the University of Illinois. During her four years as an undergraduate student she served as a student athletic trainer for the DIA. Stalcup also earned a master’s degree in Sports Management from the University of Illinois in 2005.

MSBC Website Launch Week in Review

On November 9th, 2012 the University of Michigan hosted their inaugural Sports Business Conference. Themed “The Changing Faces in Sport,” the conference comprised of a keynote panel discussion, a keynote address, and four panels

Gaining press recognition from ESPN & Forbes, the first MSBC was undoubtedly a success. Tickets sold out weeks prior to the event and made over 1,000 impressions on their Livestream channel.

Gearing up for the second annual conference, MSBC launched a brand new website this past Monday. On this website you will find everything you need to know about the conference. Every Monday night there will be a new guest blog post and every Thursday a Q&A session with an executive in the industry.

So what has MSBC done for the launch week of their new website?  They have:

  • 10% discounted tickets for the 2013 conference for answering Twitter questions about the website
  • MSBC March Madness Bracket Challenge through ESPN for iPad mini grand prize
  • Released eight news releases
  • Posted the first Monday-night guest blog
  • Posted the first Thursday-night Q&A session
  • Capping the week with a partnered career fair with three sets of speakers

We’re excited for the second annual MSBC and all things to come! Save the date: October 18th, 2013. Ann Arbor, Michigan. Be there!

Want to Work With Us? Here’s How!

We’re always looking to add new content to our network. What’s the best way to do that? By working with new organizations! Does your organization or university club host guest speakers, conduct panels or put on a conference? Why not show what your organization can do by sharing with all on SBEN!

Fill out the form below and we’ll be in touch immediately! Make sure to check out our network on Livestream to see exactly what we can do for you!

Live At Your Desk with Peter Smith UPDATE!

Peter Smith will officially kick off Live at Your Desk, TOMORROW WEDNESDAY, FEBRUARY 20TH AT 10AM ET. For approximately 30 minutes Peter will discuss current international television and it’s interaction with with the global sports market as compared to when he first entered the industry.

Yesterday we posted an article to Sports Business U discussing our segment tomorrow with Peter Smith! Check out the article here if you haven’t had the chance! Don’t forget to send in any questions you may have on Twitter using #askLAYD and during the live stream through the chat feature!

“Mark’s vision of where broadcasting was going to go was just light years ahead of any one else,” Peter Smith, Senior Vice President, Director International Sales at IMG. “I asked Mark for a job definition at the time of what did he really want me to do as I set up the international side of TWI and he said to me, ‘get on a plane and never come home.’”

IMG Senior VP Featured on SBEN!

Tomorrow we are officially kicking off Live at Your Desk with IMG Media Senior VP Peter Smith! Smith will be discussing international television and how it integrates into global sports marketing trends. Through our partner Sports Business University we posted an article about the upcoming stream. Make sure to take a look!

We highly encourage you to ask Smith a question through Livestream’s chat feature during the stream. Questions can also be asked prior to the stream on Twitter using hashtag #askLAYD. Smith is one of the last remaining employees to have worked with Mark H. McCormack in IMG’s early years.

Tune in tomorrow at 10:30am ET as Smith shares his wisdom!