Meet @Mbrenner, SVP, Marketing @NBA

Melissa Rosenthal Brenner

Senior Vice President, Marketing, NBA

Screen Shot 2013-05-29 at 4.58.06 PMAs Senior Vice President of Marketing for the National Basketball Association (NBA), Melissa Rosenthal Brenner has led the development, oversight, and implementation of the NBA’s global social media strategy. In that role, she has forged groundbreaking deals with leading social media companies such as Facebook and Twitter, found innovative ways to incorporate social media throughout the league’s wide array of assets, and helped NBA partners maximize social media opportunities with the league.

Under her leadership, the NBA has built one of the largest social media communities in the world, with more than 400 million likes and followers combined across all league, team, and player pages on Facebook, Twitter, Instagram, Sina, and Tencent.

Brenner has been instrumental in the NBA’s achievement of many milestones in the social media space, including the first professional sports league to partner with YouTube (2005) and Facebook (2007). The NBA recently became the 82nd Twitter handle overall to eclipse seven million followers, and the league’s YouTube channel surpassed an unprecedented one billion video views in November 2012.

Additionally, Brenner was pivotal in the creation and execution of #BIGNBAXMAS on Twitter to further promote the league’s Christmas Day games the last two years. The full day of free giveaways for
fans included Christmas Day game tickets and resulted in several No. 1 worldwide trending items on Twitter.

Brenner also manages the league’s marketing relationships with broadcast partners ESPN/ABC and TNT. She ran the search for the league’s current agency of record, Goodby, Silverstein & Partners, and has developed and maintained the league’s relationship with Cartoon Network.

A member of the NBA family since 1997, Brenner has worked in the Consumer Products Marketing, Advertising, and Marketing departments. She holds a bachelor’s degree from the University of Pennsylvania.

Brenner lives on the Upper West Side with her husband Joe and their two children, Sadie and Jack.

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