2013 Global Rugby Forum

grf_logo-1The Global Rugby Forum is the first-ever annual sports industry conference to bring together leaders from the US sports business with decision makers from around the global rugby business.

  • The 2013 Global Rugby Forum is a half-day conference that will provide key stakeholders with a forum for discussion and world-class networking, all with the goal of enabling a wide-ranging dialogue on the business opportunities for rugby as a high-growth market in the US.
  • Discussions will touch on global perspectives and interests around the state of rugby, television & digital media, commercial opportunities, leagues & competitions and more.
  • The Global Rugby Forum also offers insight into the sports industry as a whole as it features executives from across the US sports leagues, networks, marketing and sponsorship agencies and brands.
  • The inaugural Global Rugby Forum will be held on Friday, May 31, 2013 at the Sofitel Hotel in Philadelphia, USA.
  • The weekend of the Global Rugby Forum also presents the opportunity to attend the 2013 USA Sevens/NBC Sports Collegiate Rugby Championship at PPL Park in Philadelphia and experience firsthand the rapid growth of rugby in the US.

  • The Global Rugby Forum was established in 2012 by Chaney Sportainment Group, led by Chris Chaney, founder of the Ivy Sports Symposium, in partnership with The Rhiannon Group and Rugby Expo.

*information taken from globalrugbyforum.com/about

Don’t miss out on the action and watch LIVE


12:50 pm-1:00 pm — Welcome & Opening Remarks

» Chris Chaney, Founder & CEO, Chaney Sportainment Group
» Dan Lyle, EVP, USA Sevens

1:00 PM-2:00 PM — Opening Roundtable: The State & Future of Rugby

» Moderator: Kurt Oeler, President, optionMONSTER
» Sami Arap, President, Brazilian Rugby Confederation
» Graham Brown, CEO, Rugby Canada
» Steve Griffiths, Head, Technical Services, International Rugby Board
» Nigel Melville, CEO, USA Rugby

Breakout Sessions
2:10 PM-3:10 PM — Breakout Session 1: Teams & Competitions

» Moderator: Dan Lyle, EVP, USA Sevens
» Michael Copeland, President & COO, Canadian Football League
» Allan Robson, CEO, Northampton Saints
» Nick Sakiewicz, CEO & Operating Partner, Philadelphia Union

2:10 PM-3:10 PM — Breakout Session 2: Development & Performance (Nice Room)

» Moderator: Rich Cortez, Collegiate Director, USA Rugby
» Jérôme de Bontin, GM, New York Red Bulls
» Richard Dry, Head, Client Services, EDGE10
» Alex Magleby, Head Coach, Men’s Sevens, USA Rugby

Featured Session
3:40 PM-4:40 PM — Featured Session: Television & Digital Media

» Moderator: Angus McNab, Head, Pro Rugby, Opta Sports
» Jon Miller, President, Programming, NBC Sports Group
» Dean Walker, SVP, Production, Universal Sports

Closing Session
4:50 PM-5:50 PM — Closing Roundtable: Commercial Opportunities

» Moderator: Ray Katz, Managing Partner, Source1 Sports
» Luke D’Arcy, Global Chief Growth Officer, Momentum Worldwide
» Daniel Glantz, Global Head, Sponsorship, AIG
» Christopher Lencheski, President, Front Row Marketing Services & Front Row Analytics
» Bernie Mullin, Chairman & CEO, The Aspire Group
» Ross Young, Former COO, England Rugby 2015

5:50 PM-6:00 PM — Closing Remarks

» Justin Paige, Co-Owner, Rugby Expo

Note: The Breakout Sessions will NOT be streamed.

Sports @SocialTVSummit Awards Nominees

Best Professional League Sports Social TV Award

NHL- Molson Canadian NHL PrePlay  – PrePlay Inc

MLB 2012 All-Star Game – Fox Sports

NFL Thursday Night Football XTRA – OMD

NBA – Game Time – NBA Digital


Best Team Specific Sports Social TV Award

NY Giants – NY Giants & Mass Relevance

Boston Celtics – Boston Celtics and Mass Relevance


Best In Arena Sports Social TV Execution

Boston Celtics In-Venue Social Integration – Boston Celtics and Mass Relevance

Slam Dunk Intensity Meter – Turner Sports


Best TV Show Specific Sports Social TV Award

ESPN SportsCenter – iPowow / ESPN


Super Bowl on CBSSports.com – CBS Interactive


Best Broadcast Network Sports Social TV Award

TSN NHL GameTracker – OneTwoSee and TSN

ESPN SportsCenter – iPowow / ESPN

Super Bowl on CBSSports.com – CBS Interactive


Best Cable Network Sports Social TV Award

Fuel TV – Fan Cameo – FUEL TV

TBS – Social Dugout – Turner Sports

Turner – NCAA March Madness Live – Turner Sports

TSN – NHL GameTracker – OneTwoSee and TSN


Best Online Video Sports Social TV Award

Prep Zone – Fox Sports North

NCAA March Madness Live – Turner Sports

Kings Vision – Kings Vision, Los Angeles Kings


Best Special Event Sports Social TV Award

NBA Social Media Awards – NBA Digital

2012 MLB All-Star Game – FOX Sports

Daytona 500 – Brad Keselowski – FOX Sports

NFL Draft Xtra – Visiware

2012 London Olympic Broadcast on NBC – Shazam


Best Ubiquitous Sports Social TV Award

MyGuy – Viggle

ESPN SportsCenter – ipowow/ESPN


Best Branded Sports Social TV Award

ESPN SportsCenter State Farm – – ipowow/ESPN

FIFA CLUB WORLD CUP Japan 2012- Social Cheering Tool for Sports Toyota – Nippon Television Network Corp.

NASCAR Sprint Unlimited – Telescope


Best Check-In and Loyalty Sports Social TV Award

Fox Sports Florida Live Rewards – Lodestone Social Media and Fox Sports Florida



Best White Label Sports Social TV Execution or Solution

TSN NHL GameTracker – OneTwoSee and TSN

ESPN SportsCenter – ipowow/ESPN

Fan Cameo – FUEL TV


Best Sports Social TV Integration of Facebook

NCAA March Madness Live – Turner Sports

ESPN SportsCenter – ipowow/ESPN

2012 FOX College Football Maps – FOX SPORTS


Best Sports Social TV Integration of Twitter

SportsNation – ESPN

NCAA March Madness Live– Turner Sports

Ryder Cup tablet/mobile app– Turner Sports

SnappyTV – NBA


Best Connected TV Social TV Award

NBA Challenge – NBA Digital

NFL TNF XTRA Mobile Coviewing – OMD


Best TV Everywhere Sports Social TV Award

NCAA March Madness Live – Turner Sports

NBC Sports Live Extra – NBC Sports



Best Mobile, iPad Or Tablet Sports Social TV Application


NCAA March Madness Live – Turner Sports

TBS Social Dugout – Turner Sports

NFL Draft Xtra – – Visiware


Sports Social TV Entertainer of the Year Award

Mike Pereira – Mike Pereira, Fox Sports

SHAQ – Shaquille O’Neil, Turner Sports

Meet @Mbrenner, SVP, Marketing @NBA

Melissa Rosenthal Brenner

Senior Vice President, Marketing, NBA

Screen Shot 2013-05-29 at 4.58.06 PMAs Senior Vice President of Marketing for the National Basketball Association (NBA), Melissa Rosenthal Brenner has led the development, oversight, and implementation of the NBA’s global social media strategy. In that role, she has forged groundbreaking deals with leading social media companies such as Facebook and Twitter, found innovative ways to incorporate social media throughout the league’s wide array of assets, and helped NBA partners maximize social media opportunities with the league.

Under her leadership, the NBA has built one of the largest social media communities in the world, with more than 400 million likes and followers combined across all league, team, and player pages on Facebook, Twitter, Instagram, Sina, and Tencent.

Brenner has been instrumental in the NBA’s achievement of many milestones in the social media space, including the first professional sports league to partner with YouTube (2005) and Facebook (2007). The NBA recently became the 82nd Twitter handle overall to eclipse seven million followers, and the league’s YouTube channel surpassed an unprecedented one billion video views in November 2012.

Additionally, Brenner was pivotal in the creation and execution of #BIGNBAXMAS on Twitter to further promote the league’s Christmas Day games the last two years. The full day of free giveaways for
fans included Christmas Day game tickets and resulted in several No. 1 worldwide trending items on Twitter.

Brenner also manages the league’s marketing relationships with broadcast partners ESPN/ABC and TNT. She ran the search for the league’s current agency of record, Goodby, Silverstein & Partners, and has developed and maintained the league’s relationship with Cartoon Network.

A member of the NBA family since 1997, Brenner has worked in the Consumer Products Marketing, Advertising, and Marketing departments. She holds a bachelor’s degree from the University of Pennsylvania.

Brenner lives on the Upper West Side with her husband Joe and their two children, Sadie and Jack.

Sports Social TV Applications #SocialTV

Sports Social TV Applications – See Case Studies from the Hot and Engaging Technology Solution Providers

Moderator and Session Keynote: Jeffrey Pollack, Machete Development


Viggle – Kevin Arrix, CRO

OneTwoSee – Jason Angelides, Co-Founder

Shazam – David Cohn, VP Media Partnerships

Omnigon Communications – David Nugent, Partner, Business Development & Client Management

TOK.tv – Fabrizio Capobianco, CEO

*bios can be found in digital brochure

#socialTV The Power Of Live Sports Programming…

League, TV Network, Agency, Brand and Arena Executives Discuss The Power Of Live Sports Programming and How Social TV Is Engaging Viewers and Driving New Revenues at Home and in Arenas and Stadiums.

Moderator and Session Keynote:
Andy Batkin, CEO, Social Summits, LLC.


lon rosen head shotLos Angeles Dodgers – Lon Rosen, Executive Vice President & Chief Marketing Officer

Lon Rosen, who has more than 25 years’ experience in the sports and entertainment industry, has returned to the Los Angeles Dodgers organization as Executive Vice-President and Chief Marketing Officer.

Rosen, who served in the same role for two years in 2004 before rejoining Magic Johnson Enterprises, returns, but this time with his longtime boss, Magic Johnson, who is one of the new owners of the Dodgers.  Rosen was instrumental in assisting Johnson and the Guggenheim Partners in acquiring the Dodgers on May 1, 2012 in what was the largest team sports transaction in history.

Rosen, who was  influential in guiding Magic Johnson Enterprises to be recognized as one of the most successful minority business companies in the country, will oversee all activities for the Dodgers’ marketing, sales, advertising, communications, community affairs and government relations.

Prior to returning to the Dodgers, Rosen focused his efforts for Magic Johnson on business development, television productions, sports consulting and new media ventures in addition to his representations of broadcasters, coaches, hosts and other entertainment personalities.

Upon graduation from college, Rosen headed to the Fabulous Forum, where he began his sports career with the NBA’s Los Angeles Lakers and the NHL’s Los Angeles Kings.  He worked his way from an internship into a promotion as Director of Promotions for the Lakers, King and the Los Angeles Forum’s Special Events, where he served seven years (1980-87).

From there, he started his own sports marketing company, First Team Marketing and moved into sports marketing and sports representation.  His first two clients were Hall of Famers Magic Johnson and Jerry West.

Most recently, Rosen served as President of Sports and Entertainment at Lagardère Unlimited and prior to that as Vice-President for the William Morris Agency’s Sports Marketing Division and Endeavor Talent Agency’s marketing and new media division.

Rosen, who graduated from University of Southern California, resides in Los Angeles with his wife, Laurie, and their two sons, Michael and Brian.

Matt Hong Head ShotSports Operations Turner Sports – Matt Hong, Senior Vice President & General Manager

Matt Hong is senior vice president & general manager, sports operations at Turner Sports, a division of Turner Broadcasting System, Inc. In this role, he is responsible for running day-to-day business, technical and remote operations for the division, which airs events from Major League Baseball, the NBA, NASCAR, the PGA of America, and the NCAA Division I Men’s Basketball Tournament on TNT, TBS and truTV, as well as operates NBA TV. In addition, he oversees various sports digital businesses, including PGA.com, March Madness Live / NCAA.com and the Turner Sports alliance with Yahoo! Sports, as well as the company’s recent acquisition and integration of Bleacher Report.

Before joining Turner in early 2008, Matt was vice president & general manager, interactive media at Thomson Gale, a business of The Thomson Corporation (now Thomson Reuters), where he oversaw the company’s digital media and distribution businesses.

Prior to Thomson, Matt spent six years at AOL where he was executive director of search, managing the search and sponsored links businesses across the company’s various properties, including the AOL Service, AOL.com, MapQuest, Netscape and AIM.

Matt is a member of the advisory board of the NC State University Poole College of Management, and serves on the board of directors of the Atlanta Tipoff Club, the organization which presents the Naismith Awards each year to the nation’s top high school and college basketball players and coaches.

Matt received a JD with honors from Harvard Law School and a BA in economics from NC State University, where he was the university valedictorian. He is based in Atlanta where he lives with his wife and two children.

Manish JhaNational Football League – Manish Jha, General Manager of Mobile

Manish Jha is the General Manager of Mobile at the National Football League. Previously, he was President and CEO of SkyWeaver. Manish has spent over 20 years in the media business, running startup companies such as SkyWeaver and Vantrix and creating new businesses for ESPN. At ESPN, where Manish spent 16 years, he built the mobile business from scratch and launched ESPN3, ESPN’s pioneering Internet video service.

Manish’s leadership is widely recognized in the industry. He was named one of the “50 most influential people in streaming and technology” by Streaming Magazine in 2002, recognized in 2005 as a “CableFax 100”, named in The Hollywood Reporter’s “Who’s Who in Mobile” in 2006, and cited by The Sports Business Journal as one of the influential sports technology executives of the decade in 2008. In 2009, Korn Ferry and IFFLA named Manish one of the 25 most influential South Asian Executives in Media in the US.



TomEdwardsThe Marketing Arm (Omnicom) – Tom Edwards, Vice President, Digital Strategy & Innovation

Tom Edwards oversees digital strategy and innovation for The Marketing Arm, Chief Marketer magazine’s 2012 Agency of the Year.

With a reputation for defining innovative interactive solutions for Fortune 500 companies, Tom has developed a significant base of experience across multiple verticals. He’s dedicated the last several years to mapping the intersection of digital and social (owned, earned and paid) strategy for both B2C and B2B initiatives.

A graduate and former mascot of the University of Oklahoma, Tom has taken his affinity for sports and all things digital to create compelling programs on behalf of agency clients. Recently, he led the team responsible for the digital and social strategy for AT&T’s award-winning college football program “On The Way To Saturday.”

Prior to joining The Marketing Arm in December 2011, Tom served as SVP/Digital Strategy & Emerging Technology for digital agency Red Urban (Omnicom). He has additional experience as CMO for INgage Networks (formerly Neighborhood America) and VP, Sales & Marketing for Social Software provider Telligent Systems.

cwh croppedPac-12 Digital – David Aufhauser, VP and GM

Longtime digital media executive David Aufhauser joined Pac-12 Enterprises as Vice President and General Manager of Digital Media in January 2012. As head of Pac-12 Digital, Aufhauser will oversee all aspects of the Pac-12’s digital business as well as the creation and management of the Pac-12 Digital Network.

Aufhauser joined Pac-12 Enterprises after serving as Vice President of Media at Say Media where he managed the global ad network and launched Say’s category strategy in key verticals. Prior to SAY, he was the Chief Business Officer at Justin.tv, heading up business development and strategy and from 2003-06, he led business development and operations at Yahoo! Sports. Additionally, he has led various business, sales, and marketing functions at growth companies including Bebo, Citizen Sports, Evite and Netscape.

A former water polo player at Stanford University, Aufhauser earned his B.A. in International Relations, followed by an MBA from Northwestern University.


Time Warner Cable Sports HeadshotsTime Warner Cable Sports – Larry Meyers, VP, Content 

Larry Meyers is the Vice President, Content and Executive Producer for TWC Sports Regional Networks. He is responsible for all event, studio and original production for Time Warner Cable SportsNet and works closely with his colleagues on the regional sports network’s Spanish-language sister network, Time Warner Cable Deportes.

Meyers oversees more than 180 live sporting events per year on Time Warner Cable SportsNet, the network’s weekly behind-the-scenes documentary series “Backstage: Lakers,” the daily social media-driven “#LakeShow,” the network’s signature studio program “Access SportsNet” and all other programming. He began his career in sports television in 1980 working in TV trucks and over the years has worked his way up to his current position.

Before joining Time Warner Cable Sports, Meyers spent nine years at Tennis Channel as the Senior Vice President, Production and Executive Producer. In that role he was responsible for the channel’s original programming and national and international live events. Prior to that, he spent seven years at Fox, working in Los Angeles and the Bay Area. Meyers won six local Emmy Awards for his work at Fox and one national Emmy for his work covering the 1988 Seoul Olympics for NBC.

Meyers is originally from Oakland, CA and graduated from the University of California at Los Angeles. He lives in Los Angeles and is married with two daughters.


Keynote Speech: Randy Freer, Co-President and COO, Fox Sports Media Group


Co-President & COO

FOX Sports Media Group


Randy Freer_0036Randy Freer was named Co-President and COO of FOX Sports Media Group in January 2011.  In this role, Freer is responsible for a broad range of business operations and media rights acquisitions involving all aspects of Fox Sports.  He previously served as President of FOX Sports Networks (FSN), the largest regional sports network group in the U.S.  Freer is based at Fox’s Los Angeles headquarters and reports directly to Peter Rice, Chairman and CEO, Fox Networks Group.

Since assuming his new role, Freer has focused on growing and enhancing FOX Sports’ already prestigious portfolio of sports media rights.  He has overseen the negotiations that have led to new long-term agreements with the National Football League, Major League Baseball, and NASCAR, as well as the Pac-12, Big 12, and Big East Conferences.  He also played a significant role in Fox’s landmark acquisitions of the World Cup and the Ultimate Fighting Championship (UFC).  In addition, Freer maintains oversight of FSN, which has partnerships with 45 NBA, MLB, and NHL teams and which is a leading revenue producer for Fox Networks Group.

Freer’s significant influence in the sports media industry has been recognized by a variety of trade and business publications.  Both Business Week and Sports Business Journal have named him one of the most influential people in the business of sports on multiple occasions.  Freer is also a recurring selection on the CableFax 100 annual list of “Cable’s Heavy Hitters.”

In addition to his duties with the FOX Sports Media Group, Freer serves on the board of directors of the Big Ten Network, providing strategic oversight and leadership as the groundbreaking network continues to grow its distribution.

Prior to being named President of FSN in January 2007, Freer was Chief Operating Officer for Fox Sports Networks, a position he held from September 2001. Previously, he served as executive vice president, overseeing all business development and day-to-day operations for FSN. In addition, Freer worked on creating new Internet and digital platform business opportunities, including the re-launch of the FOXSports.com website.

Freer joined Fox in 1997 after serving for three years as Senior Vice President, Business Affairs at Active Entertainment, an animation syndication firm. Prior to that, he spent nine years at Turner Broadcasting, the last two as Executive Vice President, Entertainment Sales. In that position, Freer was responsible for overseeing all advertising sales for Turner Broadcasting System (TBS) and Turner Network Television (TNT), as well as the Cartoon Network.

In 2010, Freer was named to the board of directors of the After-School All-Stars, one of the nation’s leading providers of year-round, school-based, comprehensive after-school programs.

Freer attended St. Joseph’s College in North Windham, Maine and graduated with degrees in Business and History.

About @SocialTVSummit’s CEO @AndyBatkin

Andy Batkin, CEO, Social Summits, LLCSportsSocialTVSummit_WebAddressLogo copy

The Social TV Summits are organized by digital and social media expert, Andy Batkin.

Social TV Summit focuses on the use of technologies that allow a viewer to interact, socialize, search, share and purchase around content they are watching on TV, or online, with one screen or a second screen like a laptop, tablet or smart phone. In addition, Andy created the Social TV Awards, with a successful launch on July 17, 2012, that rewarded excellence in the fast growing Social TV space.

Mr. Batkin provides strategic consulting to corporations and offers clients digital media, social media, social commerce, interactive marketing, business planning and development services with a focus on revenue generation as well as creating innovative and effective strategies and business models tailored to meet the clients specific goals and objectives. From 1995 to 1997 Andy developed the business model for YAHOO! and also was the media rep for the first two years of YAHOOs young life, building over 1700 sales relationships. Mr. Batkin had similar relationships with Netscape, ZDNet, Playboy, Lycos and created SuperBowl.com for the National Football League.

Andy has over 12 years experience organizing high level executive conferences such as: The Conference on Interactive Marketing, Camp Internet, the Variety Interactive Summit, Digitrends Media Buyers Summit and Digitrends Brand Summit. He has successfully guided the formation of the interactive telephone business in the 80s and the internet in the 90s thru the new millennium, by providing great forums for high level executives to meet, network and conduct business. He is now focused on helping build the Social TV and Social commerce business into a major success.

Mr. Batkin is recognized as one of the founders of the interactive industry back in 1983, and has over 30 years of experience in creating innovative integrated marketing, digital media, social media and promotional campaigns for Fortune 500 and Entertainment companies such as: Anheuser-Busch, BASF, CBS, NBC, FOX, Coca-Cola, Walt Disney, Sprint, TaylorMade-adidas, Toyota, the NFL; and Internet Media companies such as: YAHOO!, Netscape, Lycos, ZDNet, Sportsline, BarnersandNoble.com and 24/7 RealMedia.